

³Ô¹ÏÍø Catarina Sismeiro
Associate Professor of Marketing
Dr Catarina Sismeiro is an Associate Professor at ³Ô¹ÏÍø Business School, where she teaches on the Full Time and Executive MBA programmes. Her research interests include statistical modelling and testing, modelling cross-market (spatial) dependecies for both internet and non-internet data, and modelling consumer behaviour on the internet and other interactive media.